Google Analytics Gets Facelift

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Google announced a new version of Google Analytics today. According to the release, Google Analytics is:

a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and help increase online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible.

I use Google Analytics on every site I maintain. It is handy, but I do find it misses hits. A much more reliable solution is Awstats. Some hosts charge extra to add and maintain Awstats on a domain, but it’s a much more reliable source, especially if one wants to justify advertising.

However, Google Analytics is free, and the graphics are very nice.

Read all about the new version here.